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Lars Holzbrecher worked with Dutch designer Johannes Offerhaus to design a totally new retail experience for the store. Offerhaus started with the new vision from scratch and designed all elements including furniture, fixtures and lighting custom made for the concept.
Different ever so slightly changing elements in light and movement trigger your senses and drag you in to the store. A rotating shoe wall, makes you able to sit down and watch shoes of different brands scroll by. Conical shaped pieces of furniture perfectly display different brands, like Nike Lab, Acne Studios, Our Legacy, Undercover, OAMC, Marni and many others. With the flick of a switch the store by day can be transformed to a totally different customer experience by night. A transformative light installation, by collaborating light designer Stefan Damnig, can be set to different moods and themes to accompany the styles of different brands, events and launches in the store.
Art pieces by different Berlin based artists such as Annabell Häfner and Johannes Bosisio extand the individual brand approach the store takes.