MID SEASON: SOTO SUMMER SALE

We are mid way through the season and now we have begun our 50% off summer sale! We have a lot of essentials still available in store and online now, hats from Super Duper, Etudes Studio and more. For those looking to add some lightweight kicks to their sneaker rotation we have CT70 Hi Parchment from Converse in addition to styles from Nke, Adidas, Puma, and many others. We decided to photograph ...

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UTTERLY COOL: A VIEWING OF SPRING ESSENTIALS

Putting the right garments together may be a task for those who do not wear all black throughout the year. However the further north you go the more chaotic the weather seems to be, finding clothes that are light enough to keep cool yet protective enough for the windy evenings is a task. Here at SOTO we are carrying a few items to keep you covered, the light weight Nathaline denim from Calvin ...

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CONVERSE: Jack Purcell SIGNATURE OX

The undefeated badminton champion Mr. John Edward Purcell is back together with converse for another classic sneaker for the 'Athletic Gentlemen'. Originally designed for support and protection on the court these shoes of course has made its way onto the fashion scene and has been a staple piece for many years. This edition sports Orthtrolite insoles for supreme comfort and has a upper made from ...

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Front Suit & Tie

New Year 2015

As it is that time again when you find yourself surrounded by friends and family. We have put Vaughn ..

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Converse x Hancock Collaboration

SOTO has received the Converse X Hancock Jack Purcell Pack which sees the introduction of the all-new Wetland sneaker and two fresh color ways of the classic mid silhouette. Built with weather protection in mind, the Wetland sneaker’s upper is partially covered with rubber in Hancock’s signature Mastic Grey color to ensure for water repellence. With the added benefit of a dual layer ...

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XMAS WISHLIST: CARLA & PAVEL

Carla: Dear Santa, All I want for Christmas is...to be French!  Not really, but my wish list consisted of an unintentional Parisian selection. Firstly, I have always had a penchant for the Carven blousons. They're subtly stylish and the 46's fit perfectly. This

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Converse All Star CT 70′s ‘Down Jacket’

Converse draws inspiration for their Winter edition of the All Star 1970 Chuck Taylors by looking towards the essential Down Jacket! Constructed similar to that of the classic outerwear piece rather than the usual canvas we're accustomed to, the vintage high-top gets decked out in a quilted nylon upper that ...

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Converse Jack Purcell ‘Moto Jacket’

Hot off the heels of yesterdays Nike RT release, we drop another stellar collection - this time from Converse! The sneaker staple debuts the Jack Purcell 'Moto Jacket' sneaker collection where the classic Jack Purcell Mid silhouette is reworked with premium materials and detailing. As the name suggests, the inspiration is derived from the leather motorcycle jacket seen quite obviously in...

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