Soto Exclusive: Disaronno x Curtis Kulig

This really is something to make your girl's eyes shine bright: right in time for Valentine's Day, renowned NYC artist Curtis Kulig customized some Disaronno bottles with his iconic "Love Me" tag. The bottles are limited to 50 pieces worldwide, handsigned, also numbered on the back - and, of course, available ...

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Soto Quote: Diane Arbus Photography

"I really believe there are things nobody would see if I didn't photograph them." One really needs good self-confidence to say something like that - but as an artist you'll always need exactly this self-confidence to be successful. So, photographer Diane Arbus did everything right. We also have her ...

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Soto People: Scott Campbell

Scott Campbell is known for being one of the most talented tattoo artists worldwide. After he dropped out of the University of Texas not to become biochemist as planned,  he went to San Francisco and began his tattooing career. He learned the craft at Picture Machine, one of the oldest shops in California, and now owns the legendary ...

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Soto Quote: Artist Andy Warhol

It's been a while but this week, we have a new SOTO quote for you! This time, we chose an artist again. We stick to Andy Warhol's words: "Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art." Of course, we want to be seen as artists!

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Soto Quote: Salvador Dali

"At the age of six I wanted to be a cook. At seven I wanted to be Napoleon. And my ambition has been growing steadily ever since," that‘s also what we thought opening the second Soto store two weeks ago - and that‘s why we picked these sentences by artist Salvador Dali as our „SOTO Quote“. Dream big and you'll achieve -  have a super nice weekend!

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Soto Invite: ‘Lost Album’ Exhibition

Dennis Hopper: this man really was 100 percent man. The actor and idol became famous because of his all known role in 'Easy Rider' in the late sixties - and never stopped embodying the American way of manhood. Cowboys, rockstars, artists: these people and other heroes were not only parts of his films but define a whole lifestyle. This lifestyle with these people are also the motifs of his ...

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Soto Like: Hamburger Bahnhof

Sometimes one feels the urgent need to get out and do something cultural, see art, watch some weird film. If there is no special exhibition shown somewhere which catches your interest, there is always one museum you can go to in Berlin to spend some time on the arty way of ...

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