Soto presents: converse x stussy

Celebrating the 35th anniversary, Stüssy and Converse offer the latest interpretation of Stüssy’s rich graphic heritage reimagined on a limited edition premium Converse Chuck Taylor All Star ’70. This release marks the two brand’s Converse’s fifth collaboration – a natural synergy of two born and bred American originals. Since its launch in 1980, rooted in California surf culture, ...

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SOTO: SONNET OF AUTUMN 2015

While we are primarily a menswear shop we do have some fashion forward ladies that know how to mix and match some of our selection to create their unique style. Here we have Oriane shot in a couple of pieces that we think the ladies may love, with the brisk air starting to settle in here Berlin it may be easier to go for the oversized garments. The Yast Turtleneck and the Dun from A Kind of Guise ...

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T by Alexander Wang: FW15

Its hard to avoid the hype around Alexander Wang right now, particularly amidst the launch of the H&M collaboration but this New York designer is way more than just hype! At such a young age he's already established himself as one of this decades leading contemporary designers and after arriving on the scene with his unique sports meets grunge aesthetic, he's managed to make waves ...

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Merz b. Schwanen: The old way

With the help of a traditional knitwear manufacturer based in the German Swabian Mountains, vintage fashion aficionado Peter Plotnicki revived the "old way of crafting clothes". Driven by his passion for traditional fabrication processes, he and the team created a collection garments solely made by 1920s-1950s circular knitting machines. All tops are based on authentic working man's apparel...

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our legacy: 10th anniversary

The scandinavian brand stands for simple and progressive menswear. Our Legacy has established itself as one of the most prominent and slick tailored clothing labels of the decade (so far), impressing with their dynamic approach to our modern times. Celebrating its 10 years anniversary, Our Legacy brings you their F/W15 Collection. Take a look at the gallery above for more insight on what will...

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MID SEASON: SOTO SUMMER SALE

We are mid way through the season and now we have begun our 50% off summer sale! We have a lot of essentials still available in store and online now, hats from Super Duper, Etudes Studio and more. For those looking to add some lightweight kicks to their sneaker rotation we have CT70 Hi Parchment from Converse in addition to styles from Nke, Adidas, Puma, and many others. We decided to photograph ...

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NIKELAB X PIGALLE: PARISIAN STREET BALL

Nike lab has teamed up again with Pigalle founder Stéphane Ashpool for a summer collection that features footwear and apparel. Ashpool inspired by 90's streetwear and being an avid streetballer himself created a tribute to American fashion. We see a collection of colorful knits cut in mixed proportions in the short sleeved hoodies, t-shirts and even the shorts which are reversible. Keeping ...

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RAINS: POSITIVE OUTDOOR MOMENTS

Danish brand, Rains is in store now with their classic rain jackets! Inspired by the endless rainy days in Copenhagen, the label was created as a new take on the traditional raincoat. The long jackets are made from a lightweight fabric making it easy to carry in hand and not become too warm during the spring summer seasons. They also feature air circulation holes under the back shield for ...

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UTTERLY COOL: A VIEWING OF SPRING ESSENTIALS

Putting the right garments together may be a task for those who do not wear all black throughout the year. However the further north you go the more chaotic the weather seems to be, finding clothes that are light enough to keep cool yet protective enough for the windy evenings is a task. Here at SOTO we are carrying a few items to keep you covered, the light weight Nathaline denim from Calvin ...

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COUNTY OF SOTO: MARCELO BURLON SS15

Mr. Burlon is back for 2015 with another innovative collection! Using his Patagonian inspiration for the designs, we see an array of garments carrying different animal motifs, such as the Alas Carbone t-shirt representing liberty and the Adam ape t-shirt symbolizing strength and bravery. Creating the perfect get-ups for a night out with friends or riding a motor bike through the suburbs of your ...

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