We are proud as hell: well-known International denim and fashion magazine Sportswear International just made us their 'Retailer of the Week'. Check out their interview with one of SOTO's founders Philip Gaedicke and read what we like about Berlin, our customers and our...
"Never forget where you're coming from." - that's what we thought looking at the pictures of our original store in WARP magazine from Japan. Because when Naoki, one of the magazine's editors, walked into our store, it still had the old grey frontage covered with lots of different posters and spray paint. But when she told us how ...
Yes - we really liked this one. When we opened German GQ's new September issue and saw our store mentioned on the style page. One of Germany's ...
The new Norse Projects Spring/Summer 2012 Collection has arrived in store and will be available online in the next week. Great tees, sweaters, knitwear, chinos, shirts and also accessories are in the house from one of our favorites....
Our friends from WeAreTheMarket, run by the same people that also do the Capsule tradeshows, have interviewed Phil about Soto. Check it out along with many other retailer interviews here.
Acne has been well received in store - just all around well cut, good quality styles, that one can wear on a daily basis. As part of the Fall/Winter 2011 Collection we received some beautiful wool blankets. They ...
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