WOW - that really was something! We had a blast at our SOTO Summer Party with Girls Girls Girls from Paris, Lee Stuart from Amsterdam and you, guys who made the night unforgettable. A huge thanks to the DJs, the SOTO crew, photographer Julia Luka Lila Nitzschke for these fun pics and all guests - we are so looking forward to many more nights like this!...
Today is the day: SOTO celebrates its third birthday! From the very beginning and planing to the recent day, there have been happy times, there have been stressful times, there have been sad times and fun times. Times, we would never wanna miss again. All of the shootings and events we had during this amazing time, the launch and re-launch of the onlinestore, all the people who ...
After our shooting last week, we are sure: the British rapper Dvnny Seth will definitely become huuuuuuuuge. As a newcomer in the music scene, we were proud to have the young talent in our photo studio and took a few pictures in SOTO clothing of him. Before we publish the amazing pictures later this week, we give a small insight behinde the scenes with some picks of our time with Dvnny ...
This really is something to make your girl's eyes shine bright: right in time for Valentine's Day, renowned NYC artist Curtis Kulig customized some Disaronno bottles with his iconic "Love Me" tag. The bottles are limited to 50 pieces worldwide, handsigned, also numbered on the back - and, of course, available ...
That was fun! Take a bunch of good friends, good vibes, great clothes and a lot of fun and there you have it: the perfect recipe for an awesome lookbook shoot video! Philly, David and Samir of the SOTO crew also acted as models for our friend Marcelo Burlon ...
This week, Berlin was center of the fahion crowd again: Berlin Fashion Week came to the German capital once more - and of course, we had a lot of fun during these busy days and captured all of the nice memories with our Instagram account. Here are some of our impressions:
He is an artist, he is a journalist and author, he is a DJ, he is a designer and he is amazing: Jeff Staple is an important man representing the New York lifestyle and really succeeded in every possible way: In 1997, he founded Staple Design, a visual communications agency based in NY which is divided into three ...
"I really believe there are things nobody would see if I didn't photograph them." One really needs good self-confidence to say something like that - but as an artist you'll always need exactly this self-confidence to be successful. So, photographer Diane Arbus did everything right. We also have her ...
"I like the good life too much, I'm not good at going on stage night after night and on wet Wednesday afternoons." Okay, Mr. Hopkins, we also appreciate the good life - but of course, we will still be there for you, guys, Mondays to Saturdays. Doesn't matter if it rains, snows or little elephants are falling from the sky down on the ...
Scott Campbell is known for being one of the most talented tattoo artists worldwide. After he dropped out of the University of Texas not to become biochemist as planned, he went to San Francisco and began his tattooing career. He learned the craft at Picture Machine, one of the oldest shops in California, and now owns the legendary ...
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