SOTO Like: Mark McNairy Spring/Summer 2013

The new Mark McNairy New Amsterdam spring/summer 2013 collection lookbook shows none other than rapper Danny Brown as model ro represent the clothes - and we LIKE it! The classic, yet psychedelic take on menswear of the New York designer mixes classic styles with extra-ordinary details, prints and ...

Read more

SOTO Exclusive: Le Berlinois x Saint Noir

Sun and warm temperatures after such a long winter period, even we were getting sentimental and into a ‘Flower Power‘ kind of mood. So... when Berlin newcomer label Saint Noir worked together with us on our collaboration tee, we couldn‘t help but print as many flowers on it as possible and put our love for our store location on ...

Read more

SOTO New In: Common Affairs from Sweden

COMMON by COMMON AFFAIRS is new Swedish label at SOTO. Founded in 2012 and based in Malmö, Sweden’s multicultural and creative hot spot, Common Affairs' aim is to propose a new take on sartorial national heritage, mixing Swedish minimalism with international influences. The current spring/summer...

Read more