Attention, Berliners - WE GOT SOMETHING FOR YOU! You liked Danny Brown in Mark McNairy clothes - but LOVE his music? Drop us an email (info@sotostore.com) till Wednesday - you will be signed up for our newsletter and have the chance to win 2x2 tickets for his concert this Thursday, the 20th ...
We're sure you remember these girls! A few weeks ago, DJ collective Girls Girls Girls visited Berlin and SOTO for a great feature shooting and their amazing performances at our SOTO Summer Party at ...
Thanks to everyone for attending the amazingly familiar launch event of our temporary A Kind Of Guise store at Torstrasse 102 last Saturday! It was a relaxed evening with all of you. Also a big thanks to our drink sponsors Vitamin Water and unglaublich for keeping our throats wet and photographer
WOW - that really was something! We had a blast at our SOTO Summer Party with Girls Girls Girls from Paris, Lee Stuart from Amsterdam and you, guys who made the night unforgettable. A huge thanks to the DJs, the SOTO crew, photographer Julia Luka Lila Nitzschke for these fun pics and all guests - we are so looking forward to many more nights like this!...
The sun has finally arrived here in Berlin! A good reason to celebrate - or at least, that's what we thought and organised our very own SOTO Summer Party on Saturday! The lovely "Girls Girls Girls" DJ crew from Paris is hungry for some R&B, Hip-Hop and House beats and will make you sweat together with our man Lee Stuart at Picknick...
Better late than never! Or at least that's what we thought when we timed our spring/summer 2013 lookbook shooting for last week - mid of April. Have a look at our exclusive 'Behind the Scenes' pics which were made last Wednesday allover Berlin with our three models Viktor, Max and Nicholas. We picked out some of the best styles we have...
One week, shit load of great pics - thank you all for participating in our first Insta-action! We had a hard time figuring out which of all the entries should be awarded with a price. But finally we made our decision - and here it is: 1st place (the
Today is the day: SOTO celebrates its third birthday! From the very beginning and planing to the recent day, there have been happy times, there have been stressful times, there have been sad times and fun times. Times, we would never wanna miss again. All of the shootings and events we had during this amazing time, the launch and re-launch of the onlinestore, all the people who ...
All good comes in threes... that's why we got a big celebration coming up! SOTO's 3rd birthday is in April - and we have something special for you! You are into SOTO and love our products like we do? Then take part in our Instagram contest and win a SOTO birthday package. 1st: the infamous
After our shooting last week, we are sure: the British rapper Dvnny Seth will definitely become huuuuuuuuge. As a newcomer in the music scene, we were proud to have the young talent in our photo studio and took a few pictures in SOTO clothing of him. Before we publish the amazing pictures later this week, we give a small insight behinde the scenes with some picks of our time with Dvnny ...
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