Soto Week 2016

 A visual wrap up of our Berlin Fashion Week frenzy. Big Thanks to to Bagoes Su and Ni Noz for all their help, to Converse and last but not least the Indonesian Embassy  Berlin for making this Event happen!

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SOTO: SONNET OF AUTUMN 2015

While we are primarily a menswear shop we do have some fashion forward ladies that know how to mix and match some of our selection to create their unique style. Here we have Oriane shot in a couple of pieces that we think the ladies may love, with the brisk air starting to settle in here Berlin it may be easier to go for the oversized garments. The Yast Turtleneck and the Dun from A Kind of Guise ...

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THOM BROWNE: THE OFFICEMAN 2015

Thom Browne has put on their Fall Winter 2015 show for the fashion world to take note. Taking place during Men's fashion week in New York, the designer put on what looked to be more of an art installation than a traditional fashion show. With models sporting classic Thom Browne uniforms we saw a variety of coats, cropped pants, hard bottomed brogue shoes and the suit/ skinny tie combo. While the ...

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SOTO VISITS SEEK BERLIN 2015

This week we went down to SEEK Berlin to check out the tradeshow and see what the brands had in store for the upcoming season. Housing over 200 brands the venue (Arena) was packed with endless menswear, streetwear and lifestyle products. Giving brands a sophisticated and relaxed environment, SEEK's aim is to inspire and offer inspiration. We were able to visit booths housed by A.O. CMS, OAK Beard ...

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WE GO TO VISIT BRIGHT BERLIN 2015

As fashion week has started here in Berlin we decided to go down and check out the contemporary fashion trade show, BRIGHT. We were able to go down and see some of the brands that we carry and see what they have in store for the next seasons to come. The tradeshow focuses on the influences of art, sports and music and the authenticity of each lifestyle. Take a look above!

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ADIDAS FANATIC CUP SUMMER 2015

This weekend SOTO store faced off as MT. Olympus in the Adidas Fanatic Futbol tournament. While we didnt get as far as we hoped we still had a lot of fun in the games! This year we had Club 75, A Kind of Guise, Easy Does It, Prince Charles and many more all competing for the title. While Club 75 won the championship, the guys over at No74 took home the best jersey design award. See the gallery ...

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SOTO VISITS THE EUREKA RESEARCH LAB

After an amazing experience at the Archive, the guys took a tour inside the newly constructed Eureka Research Lab where all Levi's products are tested and developed. A few blocks away from the headquarters, the innovation lab is where workers design prototypes and bounce around ideas. This is where traditional methods are combined with state of the art laser and ozone machinery, all steps are done...

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