Attention, Berliners - WE GOT SOMETHING FOR YOU! You liked Danny Brown in Mark McNairy clothes - but LOVE his music? Drop us an email (info@sotostore.com) till Wednesday - you will be signed up for our newsletter and have the chance to win 2x2 tickets for his concert this Thursday, the 20th ...
In collaboration with Munich label A Kind Of Guise, SOTO will open the doors to a temporary retail space in Berlin. Located just down the street from our home location on Torstrasse, the temporary store will offer to the full A Kind Of Guise "Viva La Mexico" Spring/Summer 2013 men's and women's ...
WOW - that really was something! We had a blast at our SOTO Summer Party with Girls Girls Girls from Paris, Lee Stuart from Amsterdam and you, guys who made the night unforgettable. A huge thanks to the DJs, the SOTO crew, photographer Julia Luka Lila Nitzschke for these fun pics and all guests - we are so looking forward to many more nights like this!...
The sun has finally arrived here in Berlin! A good reason to celebrate - or at least, that's what we thought and organised our very own SOTO Summer Party on Saturday! The lovely "Girls Girls Girls" DJ crew from Paris is hungry for some R&B, Hip-Hop and House beats and will make you sweat together with our man Lee Stuart at Picknick...
Better late than never! Or at least that's what we thought when we timed our spring/summer 2013 lookbook shooting for last week - mid of April. Have a look at our exclusive 'Behind the Scenes' pics which were made last Wednesday allover Berlin with our three models Viktor, Max and Nicholas. We picked out some of the best styles we have...
We've just celebrated our third birthday and also Nike has a happy '3' surprise for us! This Friday, on the 12th of April, we are happy to exclusively launch our third Nike Free Inneva Woven since October 2012. This shoe has quickly become one favorite on the sneaker market. After
Today is the day: SOTO celebrates its third birthday! From the very beginning and planing to the recent day, there have been happy times, there have been stressful times, there have been sad times and fun times. Times, we would never wanna miss again. All of the shootings and events we had during this amazing time, the launch and re-launch of the onlinestore, all the people who ...
We have a special for you this weekend: the exclusive launch of the new Nike 'WHITE LABEL' collection with the two sneakers Nike Free Inneva Woven and the Lunar Solstice Mid SP - both in an amazing bright blue color way - and lots of clothing items like jackets, tees and pants in our store on Torstraße.
After our shooting last week, we are sure: the British rapper Dvnny Seth will definitely become huuuuuuuuge. As a newcomer in the music scene, we were proud to have the young talent in our photo studio and took a few pictures in SOTO clothing of him. Before we publish the amazing pictures later this week, we give a small insight behinde the scenes with some picks of our time with Dvnny ...
Guys, it was a BLAST! Thank you for the amazing book launch event at SOTO and the great after party at 'Le Chat Gris'. Our friends were welcome to enjoy a few drinks with us at the store same as party all night long to Hip Hop beats at the club in Berlin-Mitte. Gogy Esparza's pictures could be seen hanging on SOTO's walls ...
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