THOM BROWNE: THE OFFICEMAN 2015

Thom Browne has put on their Fall Winter 2015 show for the fashion world to take note. Taking place during Men's fashion week in New York, the designer put on what looked to be more of an art installation than a traditional fashion show. With models sporting classic Thom Browne uniforms we saw a variety of coats, cropped pants, hard bottomed brogue shoes and the suit/ skinny tie combo. While the ...

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SOTO VISITS SEEK BERLIN 2015

This week we went down to SEEK Berlin to check out the tradeshow and see what the brands had in store for the upcoming season. Housing over 200 brands the venue (Arena) was packed with endless menswear, streetwear and lifestyle products. Giving brands a sophisticated and relaxed environment, SEEK's aim is to inspire and offer inspiration. We were able to visit booths housed by A.O. CMS, OAK Beard ...

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WE GO TO VISIT BRIGHT BERLIN 2015

As fashion week has started here in Berlin we decided to go down and check out the contemporary fashion trade show, BRIGHT. We were able to go down and see some of the brands that we carry and see what they have in store for the next seasons to come. The tradeshow focuses on the influences of art, sports and music and the authenticity of each lifestyle. Take a look above!

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MID SEASON: SOTO SUMMER SALE

We are mid way through the season and now we have begun our 50% off summer sale! We have a lot of essentials still available in store and online now, hats from Super Duper, Etudes Studio and more. For those looking to add some lightweight kicks to their sneaker rotation we have CT70 Hi Parchment from Converse in addition to styles from Nke, Adidas, Puma, and many others. We decided to photograph ...

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ADIDAS FANATIC CUP SUMMER 2015

This weekend SOTO store faced off as MT. Olympus in the Adidas Fanatic Futbol tournament. While we didnt get as far as we hoped we still had a lot of fun in the games! This year we had Club 75, A Kind of Guise, Easy Does It, Prince Charles and many more all competing for the title. While Club 75 won the championship, the guys over at No74 took home the best jersey design award. See the gallery ...

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NIKE SPORTSWEAR 2015 SUMMER DROPS

Nike has released a very heavy drop this first week of July! Releasing 3 new colorways of the Free Inneva WVN SP and a mid version in black, Nike looks to have plans of ruling sportswear this season. First up we have the Nike Roshe Run LD 1000 SP with the vintage NIKE tongue padding, roshe run outer sole and cortez like upper. Combining the classic silhouette with the new technology has made this ...

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NIKELAB X PIGALLE: PARISIAN STREET BALL

Nike lab has teamed up again with Pigalle founder Stéphane Ashpool for a summer collection that features footwear and apparel. Ashpool inspired by 90's streetwear and being an avid streetballer himself created a tribute to American fashion. We see a collection of colorful knits cut in mixed proportions in the short sleeved hoodies, t-shirts and even the shorts which are reversible. Keeping ...

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RAINS: POSITIVE OUTDOOR MOMENTS

Danish brand, Rains is in store now with their classic rain jackets! Inspired by the endless rainy days in Copenhagen, the label was created as a new take on the traditional raincoat. The long jackets are made from a lightweight fabric making it easy to carry in hand and not become too warm during the spring summer seasons. They also feature air circulation holes under the back shield for ...

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i-D MAGAZINE: 35TH ANNIVERSARY COVERS

Celebrating their 35th anniversary, i-D Magazine is collaborating with some of the world's most innovative and influential designers. We will be carrying covers designed by Alexander Wang, Raf Simons, Palace Skateboards, Vivienne Westwood, Christopher Kane, Riccardo Tisci and many more. Be sure to come by the shop and grab one as they are collectors items and will definitely sell out quick!...

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CALVIN KLEIN: CLASSICS FOR THE LADIES

We are mid way through June and now starting to enjoy the idea of dining outside and hitting various rooftop parties at night. For the ladies looking for something classic, easy to leave work and go straight to the parties in we have the latest from Calvin Klein. With soft cotton crop tops in black, grey, and white along with denim cut off shorts, its the perfect selection to stay cool during the ...

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