SOTO: SONNET OF AUTUMN 2015

While we are primarily a menswear shop we do have some fashion forward ladies that know how to mix and match some of our selection to create their unique style. Here we have Oriane shot in a couple of pieces that we think the ladies may love, with the brisk air starting to settle in here Berlin it may be easier to go for the oversized garments. The Yast Turtleneck and the Dun from A Kind of Guise ...

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Buscemi: Premium Leather Sneakers

Capping off the summer in style we have the Buscemi selection dropping now! Hand crafted in the Marche Region of Italy we received 2 pairs of high tops and slides for guys and also a beautiful pair of sneakers for the ladies. We have the 100MM high top sneaker made from full grain Italian calf leather with hand painted edges, the shoes are also equipped with gold plated hardware and a 3 piece ...

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T by Alexander Wang: FW15

Its hard to avoid the hype around Alexander Wang right now, particularly amidst the launch of the H&M collaboration but this New York designer is way more than just hype! At such a young age he's already established himself as one of this decades leading contemporary designers and after arriving on the scene with his unique sports meets grunge aesthetic, he's managed to make waves ...

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Merz b. Schwanen: The old way

With the help of a traditional knitwear manufacturer based in the German Swabian Mountains, vintage fashion aficionado Peter Plotnicki revived the "old way of crafting clothes". Driven by his passion for traditional fabrication processes, he and the team created a collection garments solely made by 1920s-1950s circular knitting machines. All tops are based on authentic working man's apparel...

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our legacy: 10th anniversary

The scandinavian brand stands for simple and progressive menswear. Our Legacy has established itself as one of the most prominent and slick tailored clothing labels of the decade (so far), impressing with their dynamic approach to our modern times. Celebrating its 10 years anniversary, Our Legacy brings you their F/W15 Collection. Take a look at the gallery above for more insight on what will...

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THOM BROWNE: THE OFFICEMAN 2015

Thom Browne has put on their Fall Winter 2015 show for the fashion world to take note. Taking place during Men's fashion week in New York, the designer put on what looked to be more of an art installation than a traditional fashion show. With models sporting classic Thom Browne uniforms we saw a variety of coats, cropped pants, hard bottomed brogue shoes and the suit/ skinny tie combo. While the ...

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SOTO VISITS SEEK BERLIN 2015

This week we went down to SEEK Berlin to check out the tradeshow and see what the brands had in store for the upcoming season. Housing over 200 brands the venue (Arena) was packed with endless menswear, streetwear and lifestyle products. Giving brands a sophisticated and relaxed environment, SEEK's aim is to inspire and offer inspiration. We were able to visit booths housed by A.O. CMS, OAK Beard ...

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WE GO TO VISIT BRIGHT BERLIN 2015

As fashion week has started here in Berlin we decided to go down and check out the contemporary fashion trade show, BRIGHT. We were able to go down and see some of the brands that we carry and see what they have in store for the next seasons to come. The tradeshow focuses on the influences of art, sports and music and the authenticity of each lifestyle. Take a look above!

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MID SEASON: SOTO SUMMER SALE

We are mid way through the season and now we have begun our 50% off summer sale! We have a lot of essentials still available in store and online now, hats from Super Duper, Etudes Studio and more. For those looking to add some lightweight kicks to their sneaker rotation we have CT70 Hi Parchment from Converse in addition to styles from Nke, Adidas, Puma, and many others. We decided to photograph ...

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ADIDAS FANATIC CUP SUMMER 2015

This weekend SOTO store faced off as MT. Olympus in the Adidas Fanatic Futbol tournament. While we didnt get as far as we hoped we still had a lot of fun in the games! This year we had Club 75, A Kind of Guise, Easy Does It, Prince Charles and many more all competing for the title. While Club 75 won the championship, the guys over at No74 took home the best jersey design award. See the gallery ...

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