SOTO VISITS THE EUREKA RESEARCH LAB

After an amazing experience at the Archive, the guys took a tour inside the newly constructed Eureka Research Lab where all Levi's products are tested and developed. A few blocks away from the headquarters, the innovation lab is where workers design prototypes and bounce around ideas. This is where traditional methods are combined with state of the art laser and ozone machinery, all steps are done...

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SOTO VISITS THE LEVI’S ARCHIVE

Flying in from Berlin to San Francisco the SOTO team heads to the Levi's® Archive, here they are shown an array of denim dating back to the 1800's. Housing the oldest denim in the world and some even hidden in an air locked vault where only two people have access to the key. The guys were also treated to seeing hand painted denim from artist, Damien Hirst. See the experience first hand in the ...

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SPRING INTO ACTION: A MEDLEY OF STYLE

We have some inspiration for your spring time wardrobe by keeping it simple and stylish with some of our favorite designs like the Campus Concrete sweater from Acne and the Bille Fedora hat from Soulland. Setting the mood for the crisp spring days ahead, the blue slides from Diemme puts us into relaxed footwear while the High Water pants from OAMC gives us a trouser to unwind in. Many carnivals ...

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UTTERLY COOL: A VIEWING OF SPRING ESSENTIALS

Putting the right garments together may be a task for those who do not wear all black throughout the year. However the further north you go the more chaotic the weather seems to be, finding clothes that are light enough to keep cool yet protective enough for the windy evenings is a task. Here at SOTO we are carrying a few items to keep you covered, the light weight Nathaline denim from Calvin ...

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COUNTY OF SOTO: MARCELO BURLON SS15

Mr. Burlon is back for 2015 with another innovative collection! Using his Patagonian inspiration for the designs, we see an array of garments carrying different animal motifs, such as the Alas Carbone t-shirt representing liberty and the Adam ape t-shirt symbolizing strength and bravery. Creating the perfect get-ups for a night out with friends or riding a motor bike through the suburbs of your ...

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HENDER SCHEME: ARTISAN FOOTWEAR

The Highly antipicated and extremely rare Hender Scheme Brand is now coming to SOTO store. Paying homage to classic sneaker designs that have become cult classics, we present 3 models all available in store April 22nd and online April 23rd for purchase. Focusing on Ryo Kashiwazaki's "Shokunin" craftsmanship (designer of Hender Scheme) this collection has an amazing range of accessories and ...

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SOTO PRESENTS: NIKE SPORTSWEAR SS15

NIKE Sportswear SS15 is here with exciting prints and textures allowing you to go from the gym to work or play effortlessly. The drop from NIKE features a tech fleece line that provides an almost featherweight like comfort, perfect for the days when the sun is beaming down and you need to go for a run or do your training outside. In addition to being extremely breathable the apparel is also ...

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SOTO WELCOMES CALVIN KLEIN SS15

Classic Americana, the world-renowned brand Calvin Klein will be joining SOTO store this spring with their exclusive line of athletic wear. As stated from the brand this will be "A limited edition, logo-driven offering inspired by athletic and urban streetwear." We are happy to announce that we will also receive a selection for Women this go round. In the campaign shot by Alasdair McLellan we see ...

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RAISED BY WOLVES: IMAGE IS EVERYTHING

Canadian based brand Raised By Wolves presents their Spring Summer 15 lookbook. Keeping it simple and classic we receive a line of graphic t-shirts and hoodies and an assortment of snapbacks and bucket hats. The street wear brand keeps their graphic game strong with prints such as the "Aaliyah t-shirt" citing the late R&B stars role in Queen of the Damned. Of course the 'Fuck Off' slides will sure...

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NORSE PROJECTS: CREATED TO IMPROVE LIFE

Premium quality brand Norse Projects releases their spring summer 2015 look book. Loaded with essential pieces allowing you to mix and match as you see fit, we get a full line of denim, caps, long sleeve jerseys, beanies and an assortment of other pieces this season. Adding to the Scandinavian aesthetic, we can always count on Norse projects to deliver a selection that we can appreciate.  ...

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