NEW: ALL GOOD – THE FINEST OF STREET CULTURE

We have in now the ALL GOOD book from LA MJC! Documenting what was once known as street or better yet sub- culture has now become the dominant pop culture internationally. The publication has been dedicated to recording the ground breaking items that is shifting innovation and design one year at a time. The ninth installment of the series, the book is offered in 2 different covers designed...

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NEWS: FRESH IN FROM NIKE ‘AIR MAX MANIA!’

Nike continues to unlock the archives with some exciting silhouettes! Perfect footwear for the melted ice and rising temperatures (hopefully) we have the Air Max 93, Air Max 1 and Tavas just to name a few. Luckily for the fellas we have the Air Max 1 WMNS VT WOOL in larger sizes! The Nike Air Max 93 sports an 180 degree air max bubble right below a black and cool grey color way with a ...

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NEWS: TIES FOR THE HOLIDAYS

Just in time for the pinnacle of the winter holiday season we offer our selection of ties & bow ties. Rather you decide to wear a button down, tuxedo or throw a blazer over a collared shirt these accessories are sure to add that final touch to the festivities. As a statement of pure elegance we have the zaza bow ties from A Kind of Guise, cut from luxurious Scottish Harris Tweed.  These ...

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NEWS: ADIDAS PRESENTS ZX FLUX PACK

The ZX Flux classic silhouette is here from Adidas! A sleek addition to the family sporting a single piece mesh upper, TPU heel cage and the traditional wielded 3 stripes. These slimmed down sneakers also includes the TORSION midsole support. A reference to the ZX8000 some 25 years ago, Adidas gave a proper update stripping away the external additions leaving a smooth minimal, casual shoe for ...

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NEW: COMMON PROJECTS FOOTWEAR

Common Projects presents their classic minimal designed Achilles, now being offered in low and mid options in 3 different color ways. This definitive shoe is made from luxury Italian uppers, full leather lining and sports vulcanized leather soles. In addition to this cult followed design we also have the Chelsea boot in the black color way. Also made from luxury Italian leather, the shoe is ...

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MERRY CHRISTMAS FROM SOTO STORE

We would like to wish everyone a Merry Christmas and Happy Holidays. Hope you all are warm and cozy and enjoying the wonderful gifts you gave and received. We also would like to let all of our customers know that we will not be shipping out any orders from the 23rd of December until the 29th.

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Gift Guides: Kaweco Writing Instruments

Need a last minute stocking filler?? Or even a present for someone a little more old school... Check out these writing instruments from German brand Kaweco! Kaweco is one of the oldest brands in the industry. For over 125 years Kaweco pens are an integral part of high-class product ranges. Sitting on the fine line between tradition and innovation since 1883, those who wish to express their ...

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INSTAGRAM TAKEOVER: #KILLTHEEDITOR SERIES

This past weekend we kicked off our Instagram takeover where we team up with some of the most innovative creators! We started out with the wonderful @berlinstagram who took us through the winter wonderland of Berlin's X-mas festivities.From the annual fair, to the Christmas market, to the Plattenbau way of storing Christmas trees we got to enjoy his personal voyage of the city last weekend. ...

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NEW: ANDERSON’S BELTS

A timeless classic for any wardrobe or occasion we have the collection of belts from Anderson. These woven belts have premium leather and tip and buckle and is made from a robust weave of waxed cotton. The belts are made of pure vegetable leather using slow tannage, drum dyeing and pure aniline finished in full grain. The complete belt production is entirely made in Andersons factory by over 50...

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