NIKE SPORTSWEAR 2015 SUMMER DROPS

Nike has released a very heavy drop this first week of July! Releasing 3 new colorways of the Free Inneva WVN SP and a mid version in black, Nike looks to have plans of ruling sportswear this season. First up we have the Nike Roshe Run LD 1000 SP with the vintage NIKE tongue padding, roshe run outer sole and cortez like upper. Combining the classic silhouette with the new technology has made this ...

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NIKELAB X PIGALLE: PARISIAN STREET BALL

Nike lab has teamed up again with Pigalle founder Stéphane Ashpool for a summer collection that features footwear and apparel. Ashpool inspired by 90's streetwear and being an avid streetballer himself created a tribute to American fashion. We see a collection of colorful knits cut in mixed proportions in the short sleeved hoodies, t-shirts and even the shorts which are reversible. Keeping ...

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RAINS: POSITIVE OUTDOOR MOMENTS

Danish brand, Rains is in store now with their classic rain jackets! Inspired by the endless rainy days in Copenhagen, the label was created as a new take on the traditional raincoat. The long jackets are made from a lightweight fabric making it easy to carry in hand and not become too warm during the spring summer seasons. They also feature air circulation holes under the back shield for ...

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i-D MAGAZINE: 35TH ANNIVERSARY COVERS

Celebrating their 35th anniversary, i-D Magazine is collaborating with some of the world's most innovative and influential designers. We will be carrying covers designed by Alexander Wang, Raf Simons, Palace Skateboards, Vivienne Westwood, Christopher Kane, Riccardo Tisci and many more. Be sure to come by the shop and grab one as they are collectors items and will definitely sell out quick!...

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CALVIN KLEIN: CLASSICS FOR THE LADIES

We are mid way through June and now starting to enjoy the idea of dining outside and hitting various rooftop parties at night. For the ladies looking for something classic, easy to leave work and go straight to the parties in we have the latest from Calvin Klein. With soft cotton crop tops in black, grey, and white along with denim cut off shorts, its the perfect selection to stay cool during the ...

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PB 0110: INDIVIDUALITY THROUGH DAILY USE

PB 0110 brand is here with their vegetable tanned natural leather bags and accessories! The items are created by a selected group of European manufacturers who are skilled in the production and processing of high quality materials. The backpacks have zippers made from solid brass and are manufactured in Germany. All bags are line with a fine suede calfskin from a specialist workshop in Poland, ...

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PARABELLUM: FINDING THE RIGHT BALANCE

Californian based brand, Parabellum is now available at SOTO! The luxury leather accessory label began in 2008 from a collective who all shared the same vision and decided to focus their ambition into their own brand. With an assortment of items from key chains that also doubles as a belt charm, leather belts reinforced with kevlar, to wallets made from free range bison, hand skived leather & a ...

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SOTO VISITS THE EUREKA RESEARCH LAB

After an amazing experience at the Archive, the guys took a tour inside the newly constructed Eureka Research Lab where all Levi's products are tested and developed. A few blocks away from the headquarters, the innovation lab is where workers design prototypes and bounce around ideas. This is where traditional methods are combined with state of the art laser and ozone machinery, all steps are done...

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SOTO VISITS THE LEVI’S ARCHIVE

Flying in from Berlin to San Francisco the SOTO team heads to the Levi's® Archive, here they are shown an array of denim dating back to the 1800's. Housing the oldest denim in the world and some even hidden in an air locked vault where only two people have access to the key. The guys were also treated to seeing hand painted denim from artist, Damien Hirst. See the experience first hand in the ...

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SPRING INTO ACTION: A MEDLEY OF STYLE

We have some inspiration for your spring time wardrobe by keeping it simple and stylish with some of our favorite designs like the Campus Concrete sweater from Acne and the Bille Fedora hat from Soulland. Setting the mood for the crisp spring days ahead, the blue slides from Diemme puts us into relaxed footwear while the High Water pants from OAMC gives us a trouser to unwind in. Many carnivals ...

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