MARCELO BURLON COUNTY OF MILAN FW14

Marcelo Burlon, the multi faceted designer and long time friend of SOTO is on a high with no signs of decent. After our sell out 'County of Berlin' collaboration and the success of his first ever runway show the arrival of his latest FW14 collection has been held in much anticipation. Having come to fame with his visually arresting t-shirt designs, his last collection saw the additions of ...

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New In: AMI BY ALEXANDRE MATTIUSI FW14

Lots to come for Fall Winter 14/15 for SOTO! We've got an array of exciting new brands arriving in the coming months, all distinctly unique but undoubtedly "SOTO". First up, we are giving a warm welcome to Parisian brand AMI by Alexandre Mattiusi. With stints at Dior, Givenchy and Marc Jacobs under his belt, its seems as ...

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NIKE – LUNAR 90 ‘MOON LANDING’

The eagle has landed at SOTO! For the 45th anniversary of Neil Armstrong’s historic trip to the moon, Nike has released a special “Moon Landing” edition of the Air Max Lunar90! Made with a Lunarlon midsole and Nike Air heel unit, the limited edition sneaker features an all-over 3M moon print accompanied by a ...

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adidas Fanatic Tournament Berlin

While we're still high off the World Cup win here's another little recap, this time of the adidas fanatic tournament that SOTO participated in last July 5. Originally a New York institute, the famed "Fanatic" tournament made its way to Berlin for the first time where we and our retail compatriots Mykita, Overkill, Voo competed for pride and glory. Other European counterparts Collette, ...

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SOTO WEEK 2014 – RECAP!

WHAT AN AMAZING WEEK! Six days, six events, six collaborations, six different drinks of the night'... one hell of a SOTO WEEK! It was really beyond anything we could have ever expected! Thank you, danke, grazie, merci, cheers to all who came by! Though the weather felt like we were transported to the tropics in the midst of monsoon season, nothing could stop our many friends and visitors ...

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