Editorial

Simplicity

Soto does not only sell menswear, but tries its best to supply people with good looks. While we are always on the watch for innovative styles, brands and designers to feature in our stores, we also aim to keep things simple, clean and silent. After all, no man ever looked bad wearing a classic coat and a turtle neck. To keep it even cleaner, we decided to go with a black and white series matching a selection of garments appropriate for a family celebration and the night out after likewise. Leave your printed t-shirts at the beach for now and lets all embrace a bit of simplicity.